Austrian and its subsidiary Austrian arrows were "Botschafter der leidenschaft / Ambassador of passion" for the 2008 European Football Championship held in Austria & Switzerland. The initiative was aiming at increasing interest for the event in a country where football was not exceedingly popular.
McDonald's was a sponsor of the Euro 2008 Football Championship held in Austria & Switzerland. Titles in German on the port side and in English on the starboard side.
It is clearly stated on this plane that Austrian was not a sponsor of the Euro 2008 Football Championship held in Austria & Switzerland, however the airline took part in the initiatives aiming at increasing interest for the event in a country where football was not exceedingly popular. Note the scarf was longer on the port side, and included 2008 titles.